Changing Information Technology Management Free Essay Example, 5000 words

In essence, the strategies of our business and the technology that was chosen to incorporate must be aligned and in sync with one another. It should be noted that I am not discussing a move towards the management of information systems. Such a process involves the automation of various pieces of technology, which is something that our team will not be dealing with. Instead, our task is to determine how to take the very best that the information technology field currently has to offer and seamlessly integrate that into the scheme of our business that is Magnum Enterprises. Initially, our primary focus should be on educating ourselves and department managers about the value that technology creates for us. As I mentioned, technology can either make our life easier or more difficult depending on we choose to incorporate it into our existing business model. If an existing system is working properly and is relatively up to date, there would be no need to integrate a new piece of technolog y into the equation that might realistically result in the loss of manpower during the transition stage. We will write a custom essay sample on Changing Information Technology Management or any topic specifically for you Only $17.96 $11.86/pageorder now Couple that with the need for more training just to integrate a new piece of software or hardware, particularly when what we were currently utilising fit our needs just fine, would, in the end, prove counterproductive. It will be the role of our team to not only look for ways to use technology to enhance our overall productivity as a company but also to ensure that redundancy does not creep in. We will strive to not incorporate new information technology into our current mix unless it can be proven to be seamlessly integrated and provide us with a positive impact in the long run (Benamai, 2007). If these cannot be assured, then we will continue to look elsewhere until we find what we are looking for. The value of our team will be noticed at Magnum when we can highlight to all employees the many ways that technology creates fustian between both the internal and external environments existent throughout our organisation.

Canada s Freedom And Multicultural Society - 924 Words

Canada is widely known and celebrated as being a diverse, free, and unique nation. People from around the world have lived here for generations. Canada s freedom and multicultural society make it a beautiful country. But, it wasn’t always like this. Canada, one of the world’s biggest, most diverse countries started as a little British colony settled along the Great Lakes. However, it s growth into what it is today came at the cost of many sacrifices and hardships. We’ve all heard about the people of Canada’s First Nations and the struggles they have gone through in the past. In the 1920s, Aboriginal children were taken from their homes and forced to join Residential Schools that aimed to assimilate them into European culture, to†¦show more content†¦They had no say in the matter, and didn’t even understand what was happening. Such things show that in regards to respecting the culture of Aboriginals, Canada hasn’t been doing a very good job. We all have to remember, this land originally belonged to the Aboriginals—they were here first—and we must respect that. When it comes to disrespecting each other’s cultures and opinions, there could never be a more obvious example than the English and the French. Ever since the 1600s, French and English settlers in North America have never ceased arguing with each other, whether it be over territorial disputes or political decisions. French Canadians experienced racism in Canada, especially since the government was British. For example, the average French Canadian earned forty percent less than the English speaking people. During the First and Second World Wars, it was the disagreement over the conscription crisis that bitterly divided French Canadians and English Canadians. This decision to force men into the war was supported by the English and rejected by the French, leading to protests and riots in Quebec, especially in the First World War. After the Second World War, in the 1960s, the French in Quebec aimed to defend their rights in what became known as the Quiet Revolution. Although it was not violent, this revolution defined the French Canadians as unique and separate people from the Canadian government (which was run by the

Marketing strategy and management of brand - MyAssignmenthelp.com

Question: Discuss about the Marketing strategy and management of brand. Answer: Introduction Strategy marketing management is a submersion in the core standards of successful marketing. The strategic management is about the strategies used by managers bringing to accomplish better execution (Baker, 2014). This report outlines the proposed competitive strategy of Coca-Cola and Pepsi. The report outlines the proposed competitive strategy which will be successful in the aggressive period of the Cola wars. The report also explains whether the proposed strategy would still work for Coca-Cola at the present time. The other part of the report recommends the various ideas for launching a new product in the market by Coca-Cola in order to obtain the better research information to aid in the decision making. Proposed competitive strategy of Coca-Cola According to Kurt Christensen (2010), the main proposed competitive strategies for new coke that will be successful in the aggressive period of the Cola wars are explained as follows: Strong brand: Coca-Cola unification technique may be an endeavor to influence customers to perceive all of its offerings linked to one brand. The essence of the brand building of the company lies in the way that it needs its customer's availability to be inside an arms reach of want (Aaker 2012). In an attempt to establish its brand identity, as many as twenty attributes are tested each month including as many as 4000 customers. The brand development technique of Coca-Cola is viable as it has opposed the capacity to develop, handle as well as its brand identity. Strong customer relationship: Coca-Cola strongly believes in participative promoting by making shared values for all partners. Customizing its broad arrangement of items and packages for their stores depend on the local market's socio-economic demographics, important utilization event and the store's distinctive attributes (Michelini Fiorentino, 2012). Focus on core business model: The Coca-Cola has always been a creator of refreshing beverage brands. In the present time, organization expansive portfolio incorporates more than 500 brands, including shining refreshments, juices and drinks and enhanced hydration drinks. The organization have obtained and dealt with various Coca-Cola packaging partners with the objective of improving execution, and optimizing manufacturing and distribution system and at last, refranchising the packaging regions back to independent status. On the other hand, Pepsi is the second largest player in the food and beverage industry. There are several ways in which Pepsi can respond to the proposed competitive strategy which are as follows: Cost leadership: According to Weinzimmer McConoughey (2012), the cost initiatives as its essential competitive technique. This method concentrated on cost minimization as an approach to enhance Pepsi monetary execution and overall competitiveness. The organization also has unique marketing offers at a discounted cost. Broad differentiation: The organization uses wide separation as its other competitive strategy. This technique empowers business competitive benefit by attracting the customers to some special characteristics of the company products. Pepsi vital objective for the broad differentiation strategy is to improve the products in order to address concerns about their health issues. In todays, the above proposed competitive strategy will still work for Coca-Cola company. This proposed technique will enable the company to be centered on driving income and product development, become more effective, accomplishing the sustainable and quality development, and enhance the market share. The given proposed competitive strategy also help the company to overlook the approaches in order to increase the representative experience over the organization with the objective of developing the world's most energizing, gainful, fun and satisfying career environment with a workplace that sustains interest, knowledge, advancement, and development. Recommend ideas on how Coca-Cola acquire better research information to aid in decision making According to Kim Atuahene?Gima (2010), Coca-Cola should launch a new coke product in the market in order to diminish Pepsi competitive strategy. The company can launch the new coke product in the market by the following ways: Promotion: Coca-Cola can launch new coke product in the market by using various promotional tools, such as social media campaign in which organization use Facebook and Twitter in order to launch new coke product and enhance it among the customers (Neiger et al., 2012). The launch occasions can be a useful opportunity for catering the requirements of customers and interact face to face talk through the new product. Coca-Cola may also use the other marketing channels like advertising, public relations in order to promote the new coke product. Competitor analysis: According to Nair Selover (2012), Coca-Cola is one of the most famous brands in the world and it has long averted the competition with the use of a solid distribution technique and similarly strong promoting messages. Coca-cola has begun sponsoring local dealings and arranging customer marketing campaigns. The competitive advantage of the organization gets from its capacity to endeavor and collect suitable blend of resources. The organization also strongly promotes its new coke product and makes its product in response to consistently changing market conditions. The organization has a powerful market share as compared to Pepsi, as Pepsi has weaker customer loyalty, failure to separate products and weaker brand image compared to Coca-Cola. Understanding customer needs and requirements: Company determines the capacity to cater and exceed customer requirements by following consumer view through GfK, a market research organization. The organization finds better approaches to win in the marketplace and goal to be the favored provider to all the customers. In order to accomplish this, the organization adopted a wide-ranging of activities created to establish collaborative customer relationship and ensure great execution. In spite of the fact, individuals today are more concern about their health, Coca-Cola understands the customer needs and requirements by offering a wide range of varieties of drinks to their customers as compared to Pepsi. Conclusion From this report, it has been concluded that both Coca-Cola and Pepsi using innovative competitive strategy in order to expand its products and services among the customers. In the first case, the report provides the proposed competitive strategy for Coca-Cola which will be successful in the future and also benefit the company in the expansion of their products and services. The report also concludes that Pepsi also responds the proposed strategy of Coca-Cola by their cost leadership and broad differentiation of products. In the case study second, the report recommends the ideas on how Coca-Cola obtain better research data in order to aid in the business decision making. References Aaker, D. A. (2012).Building strong brands. Simon and Schuster. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Kim, N., Atuahene?Gima, K. (2010). Using exploratory and exploitative market learning for new product development.Journal of Product Innovation Management,27(4), 519-536. Kurt Christensen, H. (2010). Defining customer value as the driver of competitive advantage.Strategy Leadership,38(5), 20-25. Michelini, L., Fiorentino, D. (2012). New business models for creating shared value.Social Responsibility Journal,8(4), 561-577. Nair, A., Selover, D. D. (2012). A study of competitive dynamics.Journal of Business Research,65(3), 355-361. Neiger, B. L., Thackeray, R., Van Wagenen, S. A., Hanson, C. L., West, J. H., Barnes, M. D., Fagen, M. C. (2012). Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics.Health promotion practice,13(2), 159-164. Weinzimmer, L. G., McConoughey, J. (2012).The wisdom of failure: How to learn the tough leadership lessons without paying the price. John Wiley Sons.

The Arc free essay sample

Type the question followed by your answer to the question. 3. In addition to the four to six (4-6) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. Determine the impact of this event on ARC’s â€Å"benefits of business ethics† (employee commitment, investor loyalty, customer satisfaction, and bottom line). The ARC touches millions of lives each year. ARC employees and volunteers help keep the public prepared by responding to natural disasters as well as personal emergencies. The ARC is a common household name especially when wishing to volunteer ones time or to giving blood on a repeated basis. The ARC is also well known for providing lifesaving skills such as CPR and first aide. We will write a custom essay sample on The Arc or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Employee commitment has had a huge impact on the success of the ARC. The ARC currently consists of half a million volunteers and 35,000 employees. The ARC is made up of more than 700 local chapters across the country. Executive turnover has also been an issue in the past decade. The constant executive turnover has resulted in a weakened organizations ability to carry out its federal mandate. The ARC decided to address some organizational changes that would benefit the organization and its employees. The ARC Code of Business Ethics and Conduct was finally updated in January 2007. All employees and volunteers were required to read and sign the two page document. The ARC implemented a twenty four hour confidential anonymous hotline, the â€Å"Concern Connection Line,† that provides ARC staff, volunteers, and members of the public a way to report concerns or to ask questions regarding potentially illegal, unsafe, or unethical conduct. Investor loyalty refers to when a business is ethical, investors are not afraid to invest in the company because they know they will make a profit. After September 11, monetary donations poured in at astronomical rates. A separate fund was set up called the â€Å"Liberty Fund† especially for 9/11 victims. However, only less than one third of the funds were distributed to 9/11 relief efforts. Soon after, the ARC announced that more than half of the donated money that came in for 9/11 victims would be spent to increase the organization’s ability to prepare for and respond to future catastrophes instead. Many investors felt that this decision was unethical because the funds were initially donated specifically for 9/11 victims. Customer satisfaction as a society is a necessity to making profit. The ARC takes great pride in making customers happy by providing assistance to people in need. They also try to resume ethical best practices and genuine efforts for all who are involved and associated with ARC. Although the ARC assumes that all employees will be ethical without direction and training has been a concern for the media and for stakeholders. Most people do want to do the right thing and practice ethical behaviors but a few bad apples in ARC’s past has placed somewhat of a tarnished reputation to some. Bottom line Determine and discuss the role that ARC’s stakeholder orientation played in this scenario.