Changing Information Technology Management Free Essay Example, 5000 words

In essence, the strategies of our business and the technology that was chosen to incorporate must be aligned and in sync with one another. It should be noted that I am not discussing a move towards the management of information systems. Such a process involves the automation of various pieces of technology, which is something that our team will not be dealing with. Instead, our task is to determine how to take the very best that the information technology field currently has to offer and seamlessly integrate that into the scheme of our business that is Magnum Enterprises. Initially, our primary focus should be on educating ourselves and department managers about the value that technology creates for us. As I mentioned, technology can either make our life easier or more difficult depending on we choose to incorporate it into our existing business model. If an existing system is working properly and is relatively up to date, there would be no need to integrate a new piece of technolog y into the equation that might realistically result in the loss of manpower during the transition stage. We will write a custom essay sample on Changing Information Technology Management or any topic specifically for you Only $17.96 $11.86/pageorder now Couple that with the need for more training just to integrate a new piece of software or hardware, particularly when what we were currently utilising fit our needs just fine, would, in the end, prove counterproductive. It will be the role of our team to not only look for ways to use technology to enhance our overall productivity as a company but also to ensure that redundancy does not creep in. We will strive to not incorporate new information technology into our current mix unless it can be proven to be seamlessly integrated and provide us with a positive impact in the long run (Benamai, 2007). If these cannot be assured, then we will continue to look elsewhere until we find what we are looking for. The value of our team will be noticed at Magnum when we can highlight to all employees the many ways that technology creates fustian between both the internal and external environments existent throughout our organisation.

Canada s Freedom And Multicultural Society - 924 Words

Canada is widely known and celebrated as being a diverse, free, and unique nation. People from around the world have lived here for generations. Canada s freedom and multicultural society make it a beautiful country. But, it wasn’t always like this. Canada, one of the world’s biggest, most diverse countries started as a little British colony settled along the Great Lakes. However, it s growth into what it is today came at the cost of many sacrifices and hardships. We’ve all heard about the people of Canada’s First Nations and the struggles they have gone through in the past. In the 1920s, Aboriginal children were taken from their homes and forced to join Residential Schools that aimed to assimilate them into European culture, to†¦show more content†¦They had no say in the matter, and didn’t even understand what was happening. Such things show that in regards to respecting the culture of Aboriginals, Canada hasn’t been doing a very good job. We all have to remember, this land originally belonged to the Aboriginals—they were here first—and we must respect that. When it comes to disrespecting each other’s cultures and opinions, there could never be a more obvious example than the English and the French. Ever since the 1600s, French and English settlers in North America have never ceased arguing with each other, whether it be over territorial disputes or political decisions. French Canadians experienced racism in Canada, especially since the government was British. For example, the average French Canadian earned forty percent less than the English speaking people. During the First and Second World Wars, it was the disagreement over the conscription crisis that bitterly divided French Canadians and English Canadians. This decision to force men into the war was supported by the English and rejected by the French, leading to protests and riots in Quebec, especially in the First World War. After the Second World War, in the 1960s, the French in Quebec aimed to defend their rights in what became known as the Quiet Revolution. Although it was not violent, this revolution defined the French Canadians as unique and separate people from the Canadian government (which was run by the

Marketing strategy and management of brand - MyAssignmenthelp.com

Question: Discuss about the Marketing strategy and management of brand. Answer: Introduction Strategy marketing management is a submersion in the core standards of successful marketing. The strategic management is about the strategies used by managers bringing to accomplish better execution (Baker, 2014). This report outlines the proposed competitive strategy of Coca-Cola and Pepsi. The report outlines the proposed competitive strategy which will be successful in the aggressive period of the Cola wars. The report also explains whether the proposed strategy would still work for Coca-Cola at the present time. The other part of the report recommends the various ideas for launching a new product in the market by Coca-Cola in order to obtain the better research information to aid in the decision making. Proposed competitive strategy of Coca-Cola According to Kurt Christensen (2010), the main proposed competitive strategies for new coke that will be successful in the aggressive period of the Cola wars are explained as follows: Strong brand: Coca-Cola unification technique may be an endeavor to influence customers to perceive all of its offerings linked to one brand. The essence of the brand building of the company lies in the way that it needs its customer's availability to be inside an arms reach of want (Aaker 2012). In an attempt to establish its brand identity, as many as twenty attributes are tested each month including as many as 4000 customers. The brand development technique of Coca-Cola is viable as it has opposed the capacity to develop, handle as well as its brand identity. Strong customer relationship: Coca-Cola strongly believes in participative promoting by making shared values for all partners. Customizing its broad arrangement of items and packages for their stores depend on the local market's socio-economic demographics, important utilization event and the store's distinctive attributes (Michelini Fiorentino, 2012). Focus on core business model: The Coca-Cola has always been a creator of refreshing beverage brands. In the present time, organization expansive portfolio incorporates more than 500 brands, including shining refreshments, juices and drinks and enhanced hydration drinks. The organization have obtained and dealt with various Coca-Cola packaging partners with the objective of improving execution, and optimizing manufacturing and distribution system and at last, refranchising the packaging regions back to independent status. On the other hand, Pepsi is the second largest player in the food and beverage industry. There are several ways in which Pepsi can respond to the proposed competitive strategy which are as follows: Cost leadership: According to Weinzimmer McConoughey (2012), the cost initiatives as its essential competitive technique. This method concentrated on cost minimization as an approach to enhance Pepsi monetary execution and overall competitiveness. The organization also has unique marketing offers at a discounted cost. Broad differentiation: The organization uses wide separation as its other competitive strategy. This technique empowers business competitive benefit by attracting the customers to some special characteristics of the company products. Pepsi vital objective for the broad differentiation strategy is to improve the products in order to address concerns about their health issues. In todays, the above proposed competitive strategy will still work for Coca-Cola company. This proposed technique will enable the company to be centered on driving income and product development, become more effective, accomplishing the sustainable and quality development, and enhance the market share. The given proposed competitive strategy also help the company to overlook the approaches in order to increase the representative experience over the organization with the objective of developing the world's most energizing, gainful, fun and satisfying career environment with a workplace that sustains interest, knowledge, advancement, and development. Recommend ideas on how Coca-Cola acquire better research information to aid in decision making According to Kim Atuahene?Gima (2010), Coca-Cola should launch a new coke product in the market in order to diminish Pepsi competitive strategy. The company can launch the new coke product in the market by the following ways: Promotion: Coca-Cola can launch new coke product in the market by using various promotional tools, such as social media campaign in which organization use Facebook and Twitter in order to launch new coke product and enhance it among the customers (Neiger et al., 2012). The launch occasions can be a useful opportunity for catering the requirements of customers and interact face to face talk through the new product. Coca-Cola may also use the other marketing channels like advertising, public relations in order to promote the new coke product. Competitor analysis: According to Nair Selover (2012), Coca-Cola is one of the most famous brands in the world and it has long averted the competition with the use of a solid distribution technique and similarly strong promoting messages. Coca-cola has begun sponsoring local dealings and arranging customer marketing campaigns. The competitive advantage of the organization gets from its capacity to endeavor and collect suitable blend of resources. The organization also strongly promotes its new coke product and makes its product in response to consistently changing market conditions. The organization has a powerful market share as compared to Pepsi, as Pepsi has weaker customer loyalty, failure to separate products and weaker brand image compared to Coca-Cola. Understanding customer needs and requirements: Company determines the capacity to cater and exceed customer requirements by following consumer view through GfK, a market research organization. The organization finds better approaches to win in the marketplace and goal to be the favored provider to all the customers. In order to accomplish this, the organization adopted a wide-ranging of activities created to establish collaborative customer relationship and ensure great execution. In spite of the fact, individuals today are more concern about their health, Coca-Cola understands the customer needs and requirements by offering a wide range of varieties of drinks to their customers as compared to Pepsi. Conclusion From this report, it has been concluded that both Coca-Cola and Pepsi using innovative competitive strategy in order to expand its products and services among the customers. In the first case, the report provides the proposed competitive strategy for Coca-Cola which will be successful in the future and also benefit the company in the expansion of their products and services. The report also concludes that Pepsi also responds the proposed strategy of Coca-Cola by their cost leadership and broad differentiation of products. In the case study second, the report recommends the ideas on how Coca-Cola obtain better research data in order to aid in the business decision making. References Aaker, D. A. (2012).Building strong brands. Simon and Schuster. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Kim, N., Atuahene?Gima, K. (2010). Using exploratory and exploitative market learning for new product development.Journal of Product Innovation Management,27(4), 519-536. Kurt Christensen, H. (2010). Defining customer value as the driver of competitive advantage.Strategy Leadership,38(5), 20-25. Michelini, L., Fiorentino, D. (2012). New business models for creating shared value.Social Responsibility Journal,8(4), 561-577. Nair, A., Selover, D. D. (2012). A study of competitive dynamics.Journal of Business Research,65(3), 355-361. Neiger, B. L., Thackeray, R., Van Wagenen, S. A., Hanson, C. L., West, J. H., Barnes, M. D., Fagen, M. C. (2012). Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics.Health promotion practice,13(2), 159-164. Weinzimmer, L. G., McConoughey, J. (2012).The wisdom of failure: How to learn the tough leadership lessons without paying the price. John Wiley Sons.

The Arc free essay sample

Type the question followed by your answer to the question. 3. In addition to the four to six (4-6) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. Determine the impact of this event on ARC’s â€Å"benefits of business ethics† (employee commitment, investor loyalty, customer satisfaction, and bottom line). The ARC touches millions of lives each year. ARC employees and volunteers help keep the public prepared by responding to natural disasters as well as personal emergencies. The ARC is a common household name especially when wishing to volunteer ones time or to giving blood on a repeated basis. The ARC is also well known for providing lifesaving skills such as CPR and first aide. We will write a custom essay sample on The Arc or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Employee commitment has had a huge impact on the success of the ARC. The ARC currently consists of half a million volunteers and 35,000 employees. The ARC is made up of more than 700 local chapters across the country. Executive turnover has also been an issue in the past decade. The constant executive turnover has resulted in a weakened organizations ability to carry out its federal mandate. The ARC decided to address some organizational changes that would benefit the organization and its employees. The ARC Code of Business Ethics and Conduct was finally updated in January 2007. All employees and volunteers were required to read and sign the two page document. The ARC implemented a twenty four hour confidential anonymous hotline, the â€Å"Concern Connection Line,† that provides ARC staff, volunteers, and members of the public a way to report concerns or to ask questions regarding potentially illegal, unsafe, or unethical conduct. Investor loyalty refers to when a business is ethical, investors are not afraid to invest in the company because they know they will make a profit. After September 11, monetary donations poured in at astronomical rates. A separate fund was set up called the â€Å"Liberty Fund† especially for 9/11 victims. However, only less than one third of the funds were distributed to 9/11 relief efforts. Soon after, the ARC announced that more than half of the donated money that came in for 9/11 victims would be spent to increase the organization’s ability to prepare for and respond to future catastrophes instead. Many investors felt that this decision was unethical because the funds were initially donated specifically for 9/11 victims. Customer satisfaction as a society is a necessity to making profit. The ARC takes great pride in making customers happy by providing assistance to people in need. They also try to resume ethical best practices and genuine efforts for all who are involved and associated with ARC. Although the ARC assumes that all employees will be ethical without direction and training has been a concern for the media and for stakeholders. Most people do want to do the right thing and practice ethical behaviors but a few bad apples in ARC’s past has placed somewhat of a tarnished reputation to some. Bottom line Determine and discuss the role that ARC’s stakeholder orientation played in this scenario.

Consumer Health Essays - Pharmaceuticals Policy, Online Pharmacy

Consumer Health Essays - Pharmaceuticals Policy, Online Pharmacy Consumer Health Is Consumer Health and Safety in Jeopardy With the implementation of Self-Prescription Drug Internet Sites? Amanda C. Feitner GUS 72-001: Urban Affairs-Consumers In the Marketplace: Your Legal Rights and Responsibilities. Prof. John E. Kelly, J.D. April 17, 2000 The expeditious augmentation of consumer product transactions taking place on the Internet have developed new risk for the public's health and safety, especially with the rise of online self-prescription drug sites. Online Pharmacies have been created to benefit the consumer but pose many risks for credulous purchasers, increased health fraud, and unique challenges to regulators, law enforcement, and policymakers. With these latest technological advancements, former regulations utilized by the Food and Drug Administration (FDA) concerning the distribution of prescription and over the counter drugs have to some extent become obsolete. This has required that the FDA along with the combined efforts of other organizations such as the Federal Trade Commission (FTC), create new regulations to protect consumers. The evolution of online prescription Internet sites has brought several advantages to consumers, allowing individuals to attain ever-increasing amounts of knowledge to improve their understanding of health issues and treatment options. Last year alone more than 22 million Americans used the Internet to find medical information. According to Investor's Business Daily, 43% of web surfers access health care data online each year. Health concerns are the sixth most common reason people use the Internet, and according to the market research firm, Cyber Dialogue Inc., this number is growing 70 percent a year. The leading attractions to purchasing consumer products online are speed, privacy, ease of choosing and ordering products, and reduction in possible prescription errors with the use of computer technology to transmit prescriptions from doctors to pharmacies. Other benefits include: lower prices through increased competition among licensed sellers; greater availability of drugs for people with difficulties causing inability to get to the pharmacy or people who may live a great distance from the pharmacy; the ease of comparative shopping among many sites to find the best prices and products; and greater convenience and variety of products for all customers who prefer online ordering of drugs. While there seems to be vast amounts of benefits with these online drug prescription sites for consumers, the public must remember that they are at risk from avaricious sites or individuals that run them, which do not have the best interests of the consumer in mind. Over approximately 200 domestic sites have been identified by the National Association of Boards of Pharmacy and the American Medical Association identified over 400 sites that both dispense and offer a prescribing service, half of which are located in foreign countries. This sizeable variety of companies, which are expanding everyday, give rise to numerous concerns for the consumer and challenges for government at both state and federal levels. Such concerns include illegal sale of drugs not approved by the FDA, distribution of counterfeit drugs, prescription drugs dispensed without a valid prescription, fatal interactions between drugs that may occur because of sites only requiring one to fill out a questionnaire to obtain the prescribed drug without prior knowledge of medical history, and products marketed with fraudulent health claims. The unique qualities of the Internet, including its broad reach, relative anonymity, and ease of creating new websites or removing old ones, pose new challenges for the enforcement of existing laws. The technological advancements of electronic commerce have outdated the establishment of the FDA and its system of drug regulation as it exists today. The FDA's system of drug regulation reviews new drugs to assess their safety and efficacy. In addition, it only permitted licensed health care professionals with the necessary education and training to administer prescription drugs, which reduced the risks that may occur from lack of knowledge by individuals without the proper credentials. The global nature of the Internet and the ability for websites to be made up of several related sites and links allows illegal transactions to occur readily thereby placing consumers health and safety at extreme peril. The occurrence of illegal transactions from online pharmacies becomes possible because foreign sites can be accessed and used to obtain drug prescriptions. Foreign countries have different drug regulations than those in America and create a difference in the legality of all existing

International Relations Term Paper Writing Guide

International Relations Term Paper Writing Guide International relations is a broad subject area with interrelated topics focusing on politics, economics, sociology, anthropology, and human rights, among others. Suppose this semester’s units in international relations focus on politics and economics, your professor is likely to assign you term paper assignments that require you to analyze international relations from a specific angle or examine the causes and effects of current events, trends, and policies. Therefore, your international relations paper should focus on choosing the right theme for the term paper to ensure you develop a high-quality international relations assignment. Your professor may assign you a term paper to assess your ability to grasp content, your level of understanding of concepts in international relations, your ability to synthesize theories in international relations studies, and your level of using concepts for applicability purposes. If your assigned term paper focuses on the analysis of internat ional relations, your lecturer may require you to analyze the relations between two economic regions or countries. In case of the latter, your analysis may focus on a discussion of the entire international system, patterns of current military alliances, or the distribution of power across regions. International relations essay topics focus on the interaction between nations and other social, political, and economic dynamics that affect interactions between countries. Regardless of this semesters area of concentration in your international relations field of study, understanding the common and most essential elements in writing your term papers is important. Term papers involve a wide range of mechanics and dynamics that should be met in every single writing. This guide provides you with significant international relations term paper writing prompts and tips on how to select topics for your international relations term paper, basic pre-writing tips, the importance of thesis statements and how to formulate them, and the recommended structure of a term paper. Follow the guidelines to ensure you meet your professor’s expectations and adhere to term paper writings recommendations. Basic Term Paper Pre Writing Tips Most students think that composing their term paper is the hardest part of the writing process. You may be among this lot and you are probably wondering from where to start your writing process. This guideline provides six practical prewriting steps that you need to consider before you begin writing your international relations term paper. The discussed steps will become vital the higher you go in your education ladder and will help you improve your writing skills tremendously. Free your mind of any stressful events and occurrences. Term paper assignments give students intense stress because of the need to perform well in the paper, lack of adequate time, and inadequate knowledge of the term paper writing process. In this case, take a moment to breathe your anxiety out and to ensure you are focused on your term paper research and writing process. Plan ahead. An effective term paper will require a lot of planning. The planning is multifaceted because it involves planning the topic you will write about, the ideas you need to incorporate in your paper, and the sources that will justify your claims. Besides planning the topic you are going to write about, you should create a timeline to give you benchmarks to help you to stay on schedule. Brainstorm. Before you settle on one idea or a single topic for your term paper, take time to think of ideas in international relations that interest you. Thinking of current events, gaps in literature, and explore lecturer notes to open your mind to new possibilities that may form part of your term paper. Any ideas that come to your mind, in this step, are important and should be considered for evaluation. Explore your ideas. The brainstormed ideas form an important start to your research process. You may need to conduct preliminary research based on your ideas to develop appropriate topics for your term paper, develop useful ideas and arguments, and identity sources you may need to support claims you make in the term paper. A simple online research or review of international relations books and journals may help you generate topics and term paper ideas. Make an outline. Outlining refers to mapping out your ideas and arguments in a logical manner. The outline will ensure your ideas are presented coherently and bring out an appropriate structure and content for your term paper. Besides, it will help ensure that your drafting process proceeds smoothly and your term paper is concise and coherent. Step Away. Preparation for the term paper writing process and the actual compilation should occur separately. In this case, take at least an hour after constructing your ideas into a draft. Stepping away provides you with objectivity and a fresh attitude that allows to visualize errors you might have made when defining your ideas, selecting a topic, or crafting your draft. Appropriate Methods to Select a Topic for Your International Relations Essay Brainstorm for ideas. Select a topic that interests you. You may need to respond to the following questions to help you generate ideas for your international relations topic. Do I have a strong opinion on a current issue affecting international relations? Have I encountered recent news feeds that have piqued my interest or made me anxious about certain aspects of international relations? Do I have a personal issue or interest that I would explore in the field of study? Is there an aspect of the international relations class that I am interested in learning more about? Research background information. Once you have generated your ideas, it is time to conduct research on background information concerning your ideas. In this case, you can read journal articles on two or three topics you are considering. You could also search for information on the internet or discuss with peers about current issues affecting chosen aspects of international relations. Conducting research provides you with a summary that enables you to obtain an overview of the topic and see how your generated ideas relate to broader issues. You may also find words that are commonly used to describe an international relations topic. Focus on the topic. Focusing on a topic occurs after you have settled on a probable term paper topic. You should focus the identified subject matter by keeping it manageable in a way that it is not too narrow or too broad. If the topic is too broad, you can use geographical, time, discipline, or population limiters to narrow it down. Conversely, use expanders based on timelines, specific areas of study, population, or region to broaden the topic. Define your topic as a focused research question. Formulate research questions that will guide you when searching for information on the chosen research topic. The research questions not only help in identifying aspects of the topic that should be incorporated on a topic but also help in analyzing the direction your term paper is likely to take. The next step involves formulating a thesis statement. Tips from Our Writers to Help Your Formulate a Thesis Statement for Your Term Paper The thesis statement of your term paper should tell the intended audience how your paper will interpret the significance of the international relations subject matter under discussion. It should also provide a roadmap for the entire paper; this implies that it should tell the reader what to expect from the term paper. If your term paper topic is based on a question, the thesis statement should provide direct answers to the question. A thesis is: Often an interpretation of a question or subject, not the subject itself. One that makes a claim that others might dispute. Is one or two sentences sentence at the end of your conclusion. Writing a thesis statement is a lengthy process that occurs after you have developed an argument on any topic, collected and organized evidence, and looked for possible relationships between known facts. Once you have gathered all the necessary information, you can now develop a working thesis. However, you can alter the thesis statement along the way when necessary. Besides, a thesis statement should be strong enough to convince the reader and achieve the objective of your term paper. To evaluate the strength of your term paper, you should ask the following questions. Does my thesis statement answer the study questions? Ensure you re-read the question prompt for your term paper after constructing the thesis statement to maintain the focus of the paper. Does my thesis statement present a position that others might challenge or oppose? If your thesis statement simply states facts, it is not strong enough. It should not also provide facts that cannot be challenged or disagreed with. Is my thesis statement specific enough? Your thesis statements should not be too vague. If it is too vague, try making it specific by limiting its scope or explaining why you take a certain position. Does my thesis statement pique the reader’s interest? Does my thesis statement pass the â€Å"how and why?† criteria? If you feel your readers may ask they why and how questions after reading the thesis statement, then it is too open-ended and lacks appropriate guidance. How To Structure Your International Relations Term Paper The main elements that make up a term paper’s structure include an introduction, body, and conclusion. Introduction. Many students, even the seasoned writers, struggle when writing the introduction part of their term papers. The question that lingers on their mind is â€Å"in what way do I write term paper introduction?† This is an important question since the introduction is an important part that captures the interest of the reader and provides an overview of the paper. Several aspects should be considered before working on your term paper. They include: The background information for your paper and the appropriate literature review. The general statement of the research and discussion issue, as well as the purpose of your work. The thesis statement, which is the last and the most significant sentence of the introduction part. Working definitions for terms that may not be common in the international relations field of study. The general background information provided in the introduction provides a brief summary of what has already been done on the chosen international relations topic and shows the gaps in research that you intend to fill. The introduction should be clear and precise and should constitute at least 10% of the term paper. However, the length may vary depending on the term paper topic, its scope, and its length. Body. The body section is the most extended part of the term paper. It presents the paper’s arguments and provides facts, statistics, and information that serves as supporting evidence for the provided claims. The logical organization of body paragraphs is of uttermost importance in a term paper. Each paragraph presents an important theme or argument and should begin with a topic sentence. If your term paper is long, the body section can be subdivided using subheadings based on thematic topics. However, the subheadings should not be abrupt. Rather, they should provide a smooth transition from one section to another. Conclusion. The conclusion is the last main part of a term paper as it provides a summary and evaluation of the whole work and states how the work can benefit from further investigations. You should restate your thesis statement using different words and make any necessary inferences that conclude your paper. Recommendations are often necessary for international relations term papers. If your paper requires one, you can input recommendations at the conclusion section or you can present them as stand-alone texts. Post-Writing Tips The post writing tips in any term paper refer to review of the paper to ensure it is free of errors. You should conduct your review at the word, sentence, and paragraph level to ensure you have accurate wording, appropriate sentence structures, and effective presentation of paragraphs in a coherent and logical manner. A different aspect of proofreading involves referencing; in this regard, ensure you cite any borrowed sources you use in your term paper.

Creating False Memories Essay Example | Topics and Well Written Essays - 250 words

Creating False Memories - Essay Example These memories belong to the first year of a person’s life in which memories are not properly stored. False memories are usually formed as a result of some sort of pressure. False memories can be easily planted if the event is corroborated by another person. A person can even accept a wrong which he has not done if someone claims he has seen the person doing it. False memories are formed when our mind mixes the reality with the information received from others. The subject is still undergoing research and there is little cure for false memories as it is very difficult to differentiate between reality and illusion. (F.Lotus, 1997). In my view, awareness should be created about the creation of false memories to prevent any exploitation. The idea of creating false memories should only be used positively for investigative studies about the functioning of the human mind. Works Cited F.Lotus, E. (1997, September). Creating False memories. Scientific American .

NEGOTIATION AND CONFLICT RESOLUTION Essay Example | Topics and Well Written Essays - 750 words

NEGOTIATION AND CONFLICT RESOLUTION - Essay Example This strategy will look useful when it is evident to one party that there are specific laws regarding the matter. In addition, it is clear that the other party is not willing to accommodate the interests of the party. Thus, if it is seen that the cost and time involved in litigation are worth putting in considering the issue, the party may resort to litigation. For example, a serious breach of contract often calls for litigation in the form of a lawsuit. On the other hand, mediation is rather voluntary in nature and hence, it has no binding impact on the parties involved. Mediation requires the help of an impartial third party acceptable to all the parties involved. The benefit is that the decision is quick, and satisfactory to all the parties involved. This helps save cost and time. As is seen, the benefit of mediation is that the parties control the outcome unlike arbitration and litigation. So, it is highly useful in areas like renegotiating the various aspects of an existing agre ement. The fact is that there is no point in dragging such an issue to a court or litigator causing unnecessary delay and complexity. Both the parties fully understand the fact that the interests of the other party should also be accommodated in order to continue the agreement. In such situations, it is seen that the parties will use negotiation as the best strategy. Similarly, it is sometimes necessary to negotiate an agreement when two parties come together to form a new business venture. In such a situation, there is no point in depending on litigation and arbitration. In order to reach a solution which satisfies the interests of all the parties involved, the best strategy adopted is mediation. Arbitration involves solving a dispute with the help of a knowledgeable third party. This is binding on the parties, and most of the time, the decisions will not be reviewed by a court. That means the parties are surrendering their right for resolution through courts when they resort to ar bitration. The bright side of arbitration is that there are no formal pleading rules, and it is easier to communicate industry practices and complex damage models to a knowledgeable arbitrator than to a jury. In addition, it helps save time and cost involved in litigation and consequent appeal. It is seen that arbitration is the most effective strategy when the issues are consumer-related or industry-internal subjects. The mere fact is that when there is a dispute between a business and a consumer, there is no point in resorting to mediation if the parties feel that the interests of the other parties in the dispute do not need to be entertained. In such cases, the issue is better handled by an arbitrator who is knowledgeable in the area. Admittedly, this is useful when the issue can only be solved by a person or a board with knowledge in the industry. 2. I would like to have two-step dispute resolution clauses included in the agreement. It seems necessary to have mediation or negoti ation as the step before arbitration because they are less time consuming and more effective. Also, this gives both the parties a chance to listen to the position of the other party, and may give valuable insight about the weakness in ones own position. Anyway, as Friedland (2007, Ch 7) points out, it is necessary to have negotiation regarding the acceptability of mediators, negotiator, the binding nature

Cover Letter Handbook Essay Example for Free

Cover Letter Handbook Essay Register in the AIC Career Services database to view part-time and full-time jobs, work study opportunities, and internships in the Career Services web-page. View MonsterTrak jobs (jobs requiring 1-3 years) experience directly through the Career Services Job database. AIC Career Services is located in the Campus Center. E-mail: [emailprotected] or call 413-205-3237 to schedule an appointment Visit the college web-page at www.aic.edu, access the Career Services link to register. WHAT IS A COVER LETTER? A cover letter is an application or letter of interest for a particular job whether solicited from advertisement or non-solicited. A cover letter should always be included with a resume. A cover letter introduces a job hunter to an employer and indicates a desire for an interview with that employer. THREE COMPONENTS TO A COVER LETTER 1. First Paragraph: States the desired position and how you learned about the job. Job hunters find employment openings through the newspaper, school, an employee of the company, or the Internet. 2. Second Paragraph: Includes the body of the letter and explains why you should be hired by describing how your work experience qualifies you for the job. Refer the employer to the resume when describing qualifications. But do not repeat the same information that is in the resume. Indicate why you are interested in the company. (Use a third paragraph to further explain your qualifications and interests if necessary). 3. Final Paragraph: Indicates a desire for an interview. Include contact information and indicate the type of response you anticipate from the letter. Always detail how you will follow up on your application. With the exception of school districts, never end the cover letter with look forward to hearing from you soon. An employer (other than school districts) may not  call candidates so it is ineffective to put the ball in the employers court. As a freshman, your main concern is most probably what MAJOR to choose. There are a variety of different ways to help you determine a possible major: 1) Get feedback from friends and family or those who know you best. Often, they can share with you what skills or attributes you have and this can help you in your decision to choose a major or potential career. Remember to use their feedback only as assistance in your decision-making, and not as strict advice. 2) Take a values/skills/interests evaluation such as FOCUS that will assist to determine what kind of career you are interested in and also help with choosing a major. 3) Gain experience. Often, the best way to figure out your career path or major is to gain experience in fields that you are interested in. Look for a summer job or part-time job during school that will help you gain experience in a field that you are interested in. You can visit the career center or search online for employment. 4) Get involved with activities/groups/committees on your campus. This will not only be a way to socialize and build relationships, but is also a way to gain further experience and skills such as leadership, teamwork, community service, etc. 5) Take your general education requirements first. This will help you focus on future courses that will help you achieve your career goals. SOPHOMORE 1) Start to set goals for yourself: both Career and Personal: Examples: I will get a summer job that I am interested in I will work on my organization skills I will get work on my study skills and maintain my GPA 2) Do your best in school! Potential employers value an employee with good grades and high academic achievement. Doing well in school demonstrates that you have motivation, determination, and intellect. 3) Start working on a resume and cover letter that can be given to potential employers. The career center offers cover letter and resume-writing assistance. 4) Browse career literature in the career office or look online at different jobs you are interested in and the skills that each job requires. JUNIOR 1) Look into internships that align with your course of study. First, ask your advisor for contacts who offer internship experiences. The career center is a great place to search for internships. 2) Start developing a credential packet that can be sent to employers. This packet will include your resume, transcript, references, credential/certification documentations, and any other documentation that will enhance your opportunity to become employed. 3) Attend workshops that will build certain skills pertaining to your field of study and attend any career services workshops that are offered. 4) Update your resume periodically and have someone in the career office proof-read it along with any updated cover letters. SENIOR 1) Job search: Utilize the assistance of the career office and online websites. Attending job fairs is also a great way to meet employers. 2) Join associations within your field of study at a lower student rate. These memberships will also add credentials to your resume. 3) Mock interview: Practice your interviewing skills with a career services professional. 4) Maintain your credential packet that the career center can keep on file for you to send out to potential employers TIPS: Take care of yourself: physically and mentally. Make sure to get plenty of sleep and eat well. Exercising can also reduce stress and boost energy levels. Networking: The more people you know in a field that interests you, the better your chance is of getting a position in that field. Make yourself known to those who have connections and soon, you will have connections of your own. Keep options open. Your perfect job may not be the first one you get and being open to other locations, salaries, or populations can help you attain a job that will offer you the experience you need for future endeavors. Familiarize yourself with the latest technology in the career field you are interested in pursuing. Being knowledgeable of current technology is always an excellent asset to have and makes you more marketable.

Death and Rebirth: Examinig Death Through Poetry Essay -- essays resea

Death and Rebirth: Examining Death Through Poetry   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Death is one of the only true constants in the universe and is the only guarantee in life. Everyone knows of death and everyone will experience it, but to the living death is still one of life's greatest mysteries. In some cultures death is celebrated and embraced, while in others it is feared. However it is perceived, death holds different meanings for different people. Through the art of poetry a writer can give a reader many different outlooks and maybe a better understanding of life and death.   Ã‚  Ã‚  Ã‚  Ã‚  Death is certain. We cannot escape it, but just because it is inevitable should we just give in to its dark embrace or should we fight against it? In the poem The Black Snake, the speaker uses vivid images to explain what happened and to express his or her feelings about the situation. In the beginning of the poem a black snake darts onto a busy road and is then hit by a truck. Later a motorist finds the dead snake and buries it in the woods. After burying the snake the motorist continues on his or her drive and reflects on what has transpired. In the first couple of lines †When the black snake flashed onto the morning road, and the truck could not swerve-death, that is how it happens.†(687), and from lines 13 to 15 â€Å"I leave him under the leaves and drive on, thinking about death: its suddenness, its terrible weight, its certain coming.†(687)...

Innocent Smoothies Essay

This report is aimed to examine and analyse the opportunities in the market for the ‘innocent’ brand. The research draws attention to †¦. the report evaluates and concludes†¦. it is recommended that †¦. ii. Introduction Innocent Ltd. is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies. The company has appeared in the Sunday Times for four consecutive years in the ‘Fast Track 100’, a list of the fastest growing privates companies in the UK. The company has aimed to place itself on the side of the consumer as supporting green issues and responsible business practices and this has evidently proved to be in favour with the company’s brand image which has resulted to its success. On the other hand, it has faced criticism from cynics who argue that the company’s ethical position is a facade as they have sold a 20% stake to Coca-Cola which led to thousands of dissatisfied and betrayed customers who previously supported the company’s initial brand values. This has led to ‘White, Harte and Laine,’ a specialist in strategy and market development, who have conducted this report that will be researching and analysing the opportunities in the market for the ‘innocent brand’. This report will define what a ‘market driven organisation’ is and discuss how it compares to ‘innocent’ whilst addressing their customer relationships. It will also outline the trends in the macro environment by looking at the political, economical, social, technological, environmental and legal factors which created the opportunity for ‘innocent’ to initially build its firm position in the smoothie market. An analysis of the company’s main opportunities and threats over the next five years will be highlighted through a SWOT analysis. The report will additionally adapt Porters Five Forces analysis to the smoothie industry and finally, recommendations will be made about possible business strategies that ‘innocent’ could pursue in the next five years. iii. Main Body In an article by Bill Barrett, Uncles (2000) defines a market driven organisation as an organisation that has a thorough understanding of customers and potential customers, including their changing needs and wants. Uncles (2000) states that market-driven organisations continuously gather data in all environmental sectors – competitive, cultural, political, economic, technological, human resources, physical resources, and consumer. The market-driven concept is a managerial concept where close attention is given to business processes and activities. There must be an emphasis on an organisations ability to respond to environmental changes. All aspects of the organisation must be aware of and consider environmental changes and continuous process improvement is mandatory for a market-driven organization. Innocent’ has been described as a market driven organisation. Innocent’ is an ethical company whose initial idea was to produce its products from 100 per cent pure, fresh ingredients and no fruit concentrates. As defined by Uncles (2000), a market-driven organisation understands the customers, and potential customer wants and needs. In order for ‘Innocent’ to have c reated a market-driven organisation they had to put their customers first with the organisations objectives, goals and strategy. This is evident as their main aim is to take a social responsibility to the public and environment by producing 100 per cent natural products. It is established that ‘innocent’ promotes healthy eating and appeal to eco-friendly and health conscious consumers; therefore in order to put the wants and needs of these consumers into place, they had to come with strategies to uphold their brand name as well as delivering the desires if their consumers. Hodge, et al (1996) believes that by putting the customer first in an organization’s mission and goals, market driven organizations make providing value to the customer a top priority. Market-driven organisations also develop product strategies to deliver whole product solutions to customers and use strategic relationships to build synergy, create whole-product solutions, and gain support of stakeholders. ‘Innocent’ strategies put the interests of their health focused consumers at the heart of their organisation and gain support through various deeds such as: * Keeping all their ingredients natural. This strategy reinforces the initiative of the company only producing food that is healthy and good for their consumers. The fact that only natural products are used means that their product s has a positive health benefit minus the additives and therefore keeping the focus on the company’s brand name ‘innocent’ connatating purity. * The use of responsible ingredients. ‘Innocent’ tends to purchase their farms from ethical and environmentally friendly farms. Once more this is another way to strengthen their brand name ‘innocent’ to their consumers to portray their organisation as a green and a social responsible company. * Sustainable packaging. ‘Innocent’ uses 100 per cent recycled material as package for their products. This compliments their ‘green’ image and satisfies their eco-friendly and health-conscious consumers. * They are a resource efficient business meaning that they aim to produce as little carbon dioxide emissions as possible while manufacturing the products, growing the ingredients, transportation and packaging. This approach coincides with the interest of their consumers who are environmentally friendly. * Sharing their profits with charities. 10 per cent of the company’s profit at the end of the year is donated to charity which fund the rural developments projects in the countries in which their fruits come from. This highlight’s the caring nature of ‘innocent’ toward the environment as well as to their consumers. From the above points we can therefore establish that ‘innocent’ is a market-driven organisation. Their target markets are eco-friendly, health conscious consumers who value organic, natural and environmentally friendly products. Evidently, from their strategies it is indicated that ‘innocent’ puts the interests of their consumers at the heart of their strategies by taking into account the environmental factor of global warming. It must also be noted that back in 1998, the fate of ‘innocent’ was decided by people through a ballot by putting their empty bottle of ‘innocent’ drinks in a ‘YES’ or ‘NO’ bin depending on whether they should pursue the business. The outcome resulted in the majority of bottle being placed in the ‘YES’ bin. This demonstrates that ‘innocent’ has always valued the opinions of their consumers and act upon their wants which are the traits of a market organisation. The smoothie market

Critical and Creative Thinking in Short Essays Essay

Describe a situation of public interest in which critical and/or creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Recent racial unrest has been a hot topic in the public interest arena. With the death of a young man as a result of an encounter with law enforcement is difficult enough to deal with. Add to that dynamic that the young man was black and the officer was white, and the dynamic instantly intensifies. That moment becomes and instant opportunity where critical and/or creative thought should be considered instead of a knee jerk reaction since there was nothing in place prior. My addressing this does not have anything to do with the result of the riots, but everything to do with the reactions from both sides of the dilemma. Both sides needed to consider what actually happened, how the entire event took place and ended, as well as what the next step should be in anticipation of every scenario possible. There are enough brilliant minds in law enforcement as well as in the community that feel defied, to bridge whatever differences that may have been occurring prior to the event. If the community and the department that is in place to serve and protect them would pause long enough for what is in the best interest of all, they likely would have opted on an approach similar to a Community Policing approach where both sides were involved with changing the minds, actions, and directions of the entire community. Define free will, truth, knowledge, and opinion. Explain how we use them to form thoughts. What role does each play in critically assessing situations? Free will, by definition, is having the ability or power to act without regard to limitations and at the individuals own discretion. Now, to define the word truth, it would be that it is anything that is true  in accordance with fact or reality and is also a fact or belief that is accepted as true. Next is knowledge which is defined as facts, information, or skills learned by a person or group of people. This can be done through experiences or an education. Simply, it is having the awareness or familiarity that is gained by experience of a fact or situation. Lastly, is the word opinion. This relates to a view or judgment formed by an individual or a group about something or anything and it is not necessarily based on fact or knowledge. Often it is an estimation of the quality of worth of someone or something that is the beliefs or views of a large number or majority of people about a particular thing. It essentially is an estimation of the quality or worth of someone or something. Each of these has a role and each plays in critically assessing situations. For instance, ‘free will’ allows for a decision to be made based solely on how an individual feels about what is being addressed. They can form their own belief or judgment and choose how they feel about it, how it affects them, without the concern on how it will make others feel about them. Now relating to ‘truth’, all of the information that is known and to be true is presented and a determination of how one feels about it or allows it to affect them is their choice. ‘Knowledge’ allows a person to form an immediate attitude or estimation about any topic because personal experiences or obtained information creates an influence or reaction immediately. The word ‘opinion’ has almost as much of an opportunity to make an immediate impression. This is mostly based on knowledge that may have been obtained but not personally experienced. Identify three hindrances to the critical thinking process. Determine methods for overcoming these hindrances. Identify a time in which you experienced a hindrance in critical thinking. Describe a method you could use to overcome the hindrances. To define  Ã¢â‚¬Ëœhindrances’ before identifying how it effects the critical thinking process, I would say it is a resistance to change, conformity, and/or self-deception. I will address how to overcome these in the order that they listed. First, to overcome resistance to change, a person must be open-minded and welcoming to things that are new. This does not mean that they must be immediately accepted, just considered. Secondly, to overcome conformity, it simply needs for a person to think for themselves and not be concerned about what other people believe or even if they share your view. Lastly, to overcome self-deception, we must be honest with ourselves, our inner selves. Once we obtain as much information about a person, subject, or topic, we base our findings on what we now know or feel about it. A time when I was personally faced with any of the hindrances listed, was when I assumed the new position with this startup company. It is very different from any other position that I have held. Although I do not have a vast knowledge of everything that goes on in the company, I bring an incredible amount of experiences. Here, I have experienced many coworkers at my level of management that insist that they know what is in the best interest of the company on any given situation. Although they ask for opinions, they often go with their own. Everyone is just supposed to be on board and there are some that act like lemmings and simply follow along. To not ‘make waves’, I often allowed this to continue, although I felt strongly that the input I had was not only valid, but equally important. To combat the resistance to change, I openly considered what the final decision was going to be and honestly weighed it against my input. I then decided that conforming was not necessarily in the best interest of the company, so I composed an approach to share what I had to offer and compared it to what was being considered. During establishing how I was going to present it, I was able to share this with vigor and assurance because I was honest with myself when weighing both mine and their options. Identify a message in advertising. Describe how you perceive the message of the advertisement. Try to determine the reality of the advertisement. Distinguish between your perception and the reality of the message. I am a Harley Davidson fan, I own one and I ride it often despite the weather conditions. Very often, other motorcycle companies will do what they can to mimic the style and grace of the Harley Davidson. This is to convince potential buyers that they are just as good  if not better, and less expensive. Although some parts of their advertisement may be true, there are many parts of it that are not. What they often end up doing is over emphasizing quality as well as quantity. It is not that it cannot be obtained, it is just that it can only be obtained for a nominal fee. Again, it is the fine print that most people overlook that actually reveals the truth. I have been deluded myself because of how convincing they campaign is, that I have pondered at least looking at their offer. With the advent of ‘pausing’ your television, I do so at the end of the commercial and read the fine print. More times than not, it reveals the condition that the motorcycle comes in and it is never what you see being driven around by the actor(s). Critical and creative thinking occurs in everyone’s life whether they realize it or not. It would be in the best interest of everyone if they realized the importance of learning to be a more critical and creative thinker. This way, they can feel better about the outcome or realize that the decision was theirs and not someone else’s. It is easier to learn from your own mistakes.

Wayside School Gets a Little Stranger by Louis Sachar essays

Wayside School Gets a Little Stranger by Louis Sachar essays "Wayside School Gets a Little Stranger" The novel, "Wayside School Gets a Little Stranger" by Louis Sachar is a story about a group of students that get horrible substitutes while their real teacher is having a baby. This book is very humorous and it is a good book to read when you have nothing to do. The students of Mrs. Jewls's class are full of polite, obnoxious, silly, and well-spirited students. When the students return to school after experiencing other schools for 243 days, the author explains how each student acts and functions. When they write poems about different colors, the author writes how each student thinks and expresses themselves. The students of Ms. Jewls's class have to experience three different substitute teachers that all give the students trouble. The students are constantly fighting the teachers technically. However, there are times when there is nothing that they can do about it. The students often start to hate each other because of the teachers' actions. The students are constantly trying to find a way to get rid of their substitute teachers. The climax of the story is when the students meet Ms. Nogard. She causes the students to literally hate each other. Ms. Nogard used her ability to read people's minds to make the students hate each other. Ms. Nogard's third ear (on the top of her head) allows her to do this. The students are not able to stop Ms. Nogard, but Ms. Jewls does when she comes back with her baby. Then Louis (the yard teacher) realized he loved Ms. Nogard, even with her third ear. Then, Ms. Nogard was touched and she became really nice. The students changed back to normal when Ms. Jewls came back with her baby. The students didn't realize that hey were going to have a hard time with the substitutes, but they changed and learned to respect people for who they are. I can relate to the characters' personality because I am very intelligent, fun ...

How to Add and Subtract Fractions 3 Simple Steps

How to Add and Subtract Fractions 3 Simple Steps SAT / ACT Prep Online Guides and Tips Adding and subtracting fractions can look intimidating at first glance. Not only are you working with fractions, which are notoriously confusing, but suddenly you have to contend with converting numerators and denominators, too. But adding and subtracting fractions is a useful skill. Once you know the vocabulary and the basics, you’ll be adding and subtracting fractions with ease. This guide will walk you through everything you need to know for adding and subtracting fractions, including some example problems to test your skills. Key Vocabulary for Adding and Subtracting Fractions Before we can get into the math for adding and subtracting fractions, you need to know the terminology. We’ll be using these terms throughout, so brush up on them to be sure you always know what part of the fraction we’re referring to. Fraction: A number that is not a whole number; a part of a whole. For our purposes, a fraction will refer to a number written with a numerator and a denominator, such as $1/5$ or $147/4$. Numerator: The top number in a fraction, reflecting the number of parts of a whole, such as the 1 in $1/5$. Denominator: The bottom number in a fraction, representing the total number of parts, such as the 5 in $1/5$. Common Denominator: When two fraction share the same denominator, such as $1/3$ and $2/3$. Least Common Denominator: The smallest denominator two fractions can share. For example, the least common denominator of $1/2$ and $1/5$ is 10, because the smallest number both 2 and 5 go into is 10. Pies make great fractions. How Do You Add and Subtract Fractions? Now that you have the vocabulary, it’s time to put that into action. You can’t simply add or subtract fractions as you would a whole number $1/4 - 1/2$ doesn’t equal $0/2$, for example. Instead, you’ll need to find a common denominator before you add or subtract. There are many ways to find a common denominator, some of which are easier or more efficient than others. One of the easiest ways to find a common denominator, though not necessarily the best, is to simply multiply the two denominators together. For example, a possible least common denominator for $1/2$ and $1/12$ would be 24, which you find by multiplying the 2 denominator by the 12 denominator. You can solve a problem using the common denominator of 24 using the steps below, but if you do, you’ll run into a problem- your fraction will need to be reduced. To eliminate the need to reduce once you’ve added or subtracted, instead try to find the least common denominator. Sometimes that will be the same as multiplying two denominators together, but it often won’t be. However, finding the least common denominator isn’t hard- you’ll just need to be familiar with your multiplication tables. For example, let’s try to find the least common denominator, rather than just a common denominator, for the same fractions we used above: $$1/2\: \and \: 1/12$$. To do this, list out a few multiples of each denominator Multiples of 2: 2, 4, 6, 8, 10, 12, 14, 16, 18, 20, 22, 24 Multiples of 12: 12, 24, 36, 48, 60 Then, look at both lists of multiples and find the lowest number both share. In this case, both 2 and 12 share the multiple 12. If we kept going, we would end up with other multiples they share, such as 24, but 12 is the smallest, meaning it’s the least common multiple. You can do this with any pair of numbers, though larger numbers may present more of a challenge. For adding or subtracting, you can always return to simply multiplying one denominator by the other if you’re having trouble finding the least common denominator, but do keep in mind that you will likely have to reduce. Fractions are the tastiest part of math. How to Add Fractions - Method 1 Now that you know how to find a common denominator, you’re ready to start adding and subtracting. Let’s return to the example of $1/2$ and $1/12$- in this case, let's look at this problem: $$1/2 + 1/12$$ Remember, you can’t add straight across; $1/2 + 1/12$ does not equal $2/14$. #1: Find a Common Denominator We’ll find the least common denominator first, since that’s generally the best way to go about it. We already did the work above, but as a reminder, you’ll want to write out a series of multiples of each number until you find a match. In this case, both 2 and 12 have a multiple of 12. #2: Multiply to Get Each Numerator Over the Same Denominator Always remember that anything you do to the denominator must also be done to the numerator. So let’s take a look at these two fractions we need to get over the denominator 12. $1/12$ is easy- it’s already over the denominator of 12, so we don’t have to do anything to it. $1/2$ will need some work. What number multiplied by 2 will equal 12? To rephrase that question as a problem we can solve, $2*?=12$. Or, even simpler, we can invert the operation to get $12/2=?$, which we can easily solve. So now we know that to go from a denominator of 2 to a denominator of 12, we need to multiply by 6. Again, remember that everything you do to the denominator needs to be done to the numerator as well, so multiply the top and bottom by 6 to get $6/12$. #3: Add the Numerators, but Leave the Denominators Alone Now that you have the same denominators, you can add the numerators straight across. In this case, that will mean that $6/12 + 1/12 = 7/12$. Ask yourself if you can reduce the fraction by diving both the numerator and the denominator by the same number. In this case, you can’t, so your answer is a simple $7/12$. How to Add Fractions- Method 2 Alternatively, we could simply multiply the two denominators together to find a different common denominator. This is a different way to solve the problem, but will end up with the same answer. #1: Multiply the Denominators Together No fancy tricks here- simply multiply 2 by 12 to get 24. That will be your common denominator. #2: Multiply to Get Each Numerator Over the Same Denominator Just as we did when we found the least common denominator, we’ll need to multiply both the top and bottom number of each fraction. In this case, use inverse operations to find out what number you’ll need to multiply. If $1/2$ needs to be $?/24$, you can do $24Ã ·2$ to figure out what number you’ll need to multiply by- 12. Multiply the top and the bottom by 12 to get $12/24$. Repeat the process with $1/12$. If $1/12$ needs to be $?/24$, solve $24Ã ·12$ to get 2. Now multiply the numerator and denominator of $1/12$ by 2 to get $2/24$. #3: Add the Numerators Together Now you can simply add straight across. $$12/24 + 2/24 = 14/24$$. #4: Reduce Here’s where the extra step comes in. $14/24$ is not a fraction in its lowest form, so we’ll need to reduce it. To reduce, we need to divide both the numerator and the denominator by the same number. To do so, we’ll need to find the greatest common factor. Much like finding the least common multiple, this means listing out numbers until we find two factors that both the numerator and the denominator have in common, excluding 1, like so: 14: 2, 7 24: 2, 3, 4, 6, 8, 12 What number do they have in common? 2. That means that 2 is our greatest common factor, and therefore the number we’ll be dividing the numerator and denominator by. $14Ã ·2=7$ and $24Ã ·2=12$ giving us the answer of $7/12$. The answer is the same as when we solved using the least common multiple, and can’t be reduced any further, so that’s our final answer! If you ever find yourself writing out lots of factors without much luck, there are some quick ways to figure out potential factors. If a number is even, it can be divided by 2. If you can add a number's digits a number that is divisible by 3, the number is divisible by 3- such as 96 ($9+6=15$ and $1+5=6$, which is divisible by 3). If the number ends in a 5 or a 0, it is divisible by 5. If you’re not sure when to stop looking for factors, subtract the smaller number from the larger one. That number will be the largest possible common factor, but not the greatest common factor itself.For example, let’s take 50 and 32. Sure, we could just divide both by 2 and keep reducing from there, but if you do $50-32$ you get 18, telling us to stop looking for the greatest common factor once we hit 18.In practice, that looks like this:50: 2, 5, 1032: 2, 4, 8, 16Instead of continuing on, we know to stop when the next factor would be 18 or above, stopping us from spending more time figuring out factors we don’t need. We can see a lot quicker that the greatest common factor is 2 and move on with the problem! $1/1 - 1/? = yum$ How to Subtract Fractions Once you’ve mastered adding fractions, subtracting fractions will be a breeze! The process is exactly the same, though you’ll naturally be subtracting instead of adding. #1: Find a Common Denominator Let’s look at the following example: $$2/3-3/10$$ We need to find the least common multiple for the denominators, which will look like this: 3: 3, 6, 9, 12, 15, 18, 21, 24, 27, 30 10: 10, 20, 30 The first number they have in common is 30, so we’ll be putting both numerators over a denominator of 30. #2: Multiply to Get Both Numerators Over the Same Denominator First, we need to figure out how much we’ll need to multiply both the numerator and denominator of each fraction by to get a denominator of 30. For $2/3$, what number times 3 equals 30? In equation form: $$30Ã ·3=?$$ Our answer is 10, so we’ll multiply both the numerator and denominator by 10 to get $20/30$. Next, we’ll repeat the process for the second fraction. What number do we need to multiply by 10 to get 30? Well, $30Ã ·10=3$, so we’ll multiply the top and bottom by 3 to get $9/30$. This makes our problem $20/30-9/30$, which means we’re ready to continue! #3: Subtract the Numerators Just as we did with addition, we’ll subtract one numerator from the other but leave the denominators alone. $$20/30-9/30=/30$$. Since we found the least common multiple, we already know that the problem can’t be reduced any further. However, let’s say that we just multiplied 3 by 10 to get the denominator of 30, so we need to check if we can reduce. Let’s use that little trick we learned to find the greatest possible common factor. Whatever factors and 30 share, they can’t be greater than $30-$, or 19. : 30: 2, 3, 5, 6, 10, 15 Since they don’t share any common factors, the answer cannot be reduced any further. $1/10$pizza is still $10/10$ tasty. Adding and Subtracting FractionsExamples Let’s go over a few more sample problems! $$8/15-4/9$$ #1: Find a common denominator 15: 15, 30, 45, 60 9: 9, 18, 27, 26, 45 #2: Multiply to get both numerators over the same denominator $$45/15=\bo3$$ $$8Ã ·3=24$$ $$15*3=45$$ $$24/45$$ $$45Ã ·9=\bo5$$ $$4*5=20$$ $$9*5=45$$ $$20/45$$ #3: Subtract the numerators $$24/45-20/45=\bo4/\bo45$$ $$6/+3/4$$ #1: Find a common denominator : , 22, 33, 44 4: 4, 8, 12, 16, 20, 24, 28, 32, 36, 40, 44 #2: Multiply to get both numerators over the same denominator $$44Ã ·=\bo4$$ $$6*4=24$$ $$*4=44$$ $$24/44$$ $$44Ã ·4=\bo$$ $$3*=33$$ $$4*=44$$ $$33/44$$ #3: Add the numerators $$24/44+33/44=\bo57/\bo44$$ or $$\bo1 \bo13/\bo44$$ $$4/7-/21$$ #1: Find a common denominator 7: 7, 14, 21 21: 21, 42, 63 #2: Multiply to get both numerators over the same denominator $$21Ã ·7=\bo3$$ $$3*4=12$$ $$3*7=21$$ $$12/21$$ $/2$ is already over 21, so we don’t have to do anything. #3: Subtract the numerators $$12/21-/21=\bo1/21$$ $$8/9+7/13$$ #1: Find a common denominator 9: 9, 18, 27, 36, 45, 54, 63, 72, 81, 90, 99, 108, 7 13: 13, 26, 39, 52, 65, 78, 91, 104, 7 #2: Multiply to get both numerators over the same denominator $$7Ã ·9=\bo13$$ $$8*13=104$$ $$9*13=7$$ $$104/7$$ $$7Ã ·13=\bo9$$ $$7*9=63$$ $$13*9=7$$ $$63/7$$ #3: Add the numerators $$104/7+63/7=\bo167/\bo7$$ What’s Next? Adding and subtracting fractions can get even more simple if you start converting decimals to fractions! If you're unsure what high school math classes you should be taking, this guide will help youfigure out your schedule to be sure you're ready for college! Now that you're an expert in adding and subtracting fractions, challenge yourself by learning how to convert Celsius to Fahrenheit!

Apple Case Study Example | Topics and Well Written Essays - 500 words - 1

Apple - Case Study Example In fact, the first Apple computer, the Apple I was late for its much anticipated launch due to improvements that were deemed to assist the end-user but were eventually costly. Apple Inc. dropped its computer name to embrace the new consumer electronic market the Company was indulging in. Since 2007, the company’s business model has shifted from a computer manufacturer to include other electronic consumers’ products. Such products include: the iPod, which was first, launched in 2001. The name change was then realized in 2007 when Apple launched the iPhone. The iPhone combined the iPod and a phone and thus marked a transition period for the Company. Over the years, Apple Inc has come up with more products besides the computers. These include the iPad and most recently, the Company just launched the latest version of iPhone 5. The Company’s strategy revolves around Apple’s ability to design and develop its own operating system, software and hardware that are user friendly (Marino, Hattaway and Jackson 150). What are the economic segments and characteristics of the PC industry? According to porter’s five forces, the competitive rivalry within an industry proves to be the most restrictive economic force in the PC industry. On the other hand, the threat of new entrants may be the weakest force due to the large amount of capital required for investment in the industry. The other three forces include: the bargaining power of suppliers, the bargaining power of consumers and threat of substitute products. What is the competition like in the PC industry? The PC industry is an attractive industry due to the huge sums of marks realized however, a Company has to invest a lot of capital and has to be innovative to survive. For Apple’s case, the PC industry is an attractive industry for the firm due to their continuous innovation and massive revenue. As of the year 2008, Apple Inc was the

Military Governments and Human Rights in the 20th Century Latin Essay

Military Governments and Human Rights in the 20th Century Latin America - Essay Example s in a story however though the lighter part of it have always been over-shadowed by the number of deaths and traumatic experiences these struggle for power and supremacy have brought at all corners of the world people are living in. It is painful enough to know that there are innocent people being killed however it is more painful to know that there are families being torn apart and family members killing each other in the process. In Paul Dix and Pamela Fitzpatrick’s book, the characters were real people. They were real victims this is unlike other literary pieces where the characters are just based on what happened to real people. Here, one can actually feel the pain and anguish the victims and their families felt during the war in Nicaragua. Families lost a member or two while other victims lost their limbs. Though the pictures were in black and white, the message they conveyed were in high definition and in full color. This is the difference of this book compared to other war inspired books. No words were needed to express the pain and suffering of those people who got caught in the middle of conflicting parties. Children should have been playing with toys, having fun laughing and smiling unlike those in the pictures where they are crying and running away for safety (NicaraguaPhotoTestimony.Org). During the year 1985, an Argentine film was produced to mirror how the war is breaking up friendships and families. There can also be a hint of losing one’s self-identity during the process. This film was Luis Puenzo’s The Official Story. This was the story about families, families torn apart by the war and a family that became complete because of the loss of others. The main female protagonist in this film was Alicia, who did not have a biological child with her husband Roberto and eventually adopted Gaby. It was Alicia’s curiosity that brought up the issue of Gaby’s biological parents. For someone who took care of a child and gave her a name and a home,

Sandvik Saws and Tools Industry Essay Example | Topics and Well Written Essays - 2000 words

Sandvik Saws and Tools Industry - Essay Example The essay is about the case of Sandvik saws and tools industry. Sandvik saws and tools I is a saws and other hand tools industry with a global presence. With its Headquarters in Stockholm, Sweden, the organization is known for its technical competence and maintenance of quality. The organization sells its products in more than 60 countries globally and has a strong presence in Europe. With its own centralized supply and distribution mechanism the organization is able to manage the supply of its products. However the management decided to upgrade the quality of the products by using a particular strategy called as ERGO strategy. The organization has spent a considerable amount of money for supply of technically advanced tools into the market. With this ERGO strategy the management hoped to gain a substantial share in the U.S market, which is not to be. The essay probes deeper into the problems or hindrances for the organization which are acting as limitations and suggests strategies for improvement of the same. The essay is about the case of Sandvik saws and tools industry. Sandvik saws and tools I is a saws and other hand tools industry with a global presence. ... 10. Brand value 11. Supply chain mechanism. 12. References Introduction to the case: The essay is about the case of Sandvik saws and tools industry. Sandvik saws and tools I is a saws and other hand tools industry with a global presence. With its Headquarters in Stockholm, Sweden, the organization is known for its technical competence and maintenance of quality. The organization sells its products in more than 60 countries globally and has a strong presence in Europe. With its own centralized supply and distribution mechanism the organization is able to manage the supply of its products. The industry into which Sandvik can be termed as a fragmented industry in which there is plenty of scope for new entrants to come in because of low entry barriers such as technology, or laws regulating its entry. Sandvik Saws and Tools chose ERGO or improvising ergonomics of the tools as a strategy for better positioning of its products in Europe and U.S. The task of implementing the strategy was given another Swedish based organization called as EDG, Ergonomi Design Gruppen, specialists in hand made tools design. According to Sandvik management the ERGO strategy should place the product streets ahead in the competition. However it is not to be. Despite very strong in technology and quality of products Sandvik was unable to maintain a substantial gain in market share in U.S. The essay tries to portray the various reasons for this lack luster performance of the organization and suggests suitable strategies to be applied in the subject area. Parameters chosen for analysis of the case: The various parameters I have chosen for analysis of the case are those which are relevant to any fragmented industry and also a maturing industry. They are such as 1.

Qantas Airlines Essay Example for Free

Qantas Airlines Essay Introduction Qantas Airlines, initially known as Queensland and Northern Territory Aerial Services Limited (QANTAS), was founded by two former war pilots, Wilmot Hudson Fysh and Paul McGinness, in 1920 at Queensland, Australia. Qantas is the flag carrier airline for Australia and it is the second oldest airlines in the world. Qantas Airlines headquarters is located in Mascot, Sydney, New South Wales with its major hub at Sydney Airport. The airline began with joy flights in 1920 and by 1922, they carried 871 passengers and logged 54,000 km without severe damage. It also began its airmail service between Charleville and Cloncurry which was their first ever to be scheduled in 1922. In 1935, Qantas operated its first international flight which was a regular four-day trip from Brisbane to Singapore. It has now become Australia’s largest domestic and international airlines with much development. Qantas started advertising via television. It was a television campaign which started in 1967 through a few decades with it targeting American citizens. The ad was a huge success as it was named as one of the greatest commercial of all times. The airlines also promoted its brand by sponsoring a handful of sports team. Qantas is the principal contributor of the â€Å"Qantas Wallabies†, Australia’s national Union Rugby team and the Formula One Australian Grand Prix. It also sponsors the Australian’s national association football team, Socceroos and recently made a deal with Cricket Australia to be the main backer of the Australian national cricket team. Qantas had become so significant that the government bought over it back in 1947 which is a year after the Australian Airlines was formed. Unfortunately, Australian Airlines had a major issue which led to Qantas b eing sold. Qantas was then privatised and since then it has continued to mature despite fighting financial crisis and global turndown for aviation. To regain profit, Qantas have produce subsidiaries such as Jetstar Airways which is Qantas’ low-cost carrier. CEO Alan Joyce was pleased to announce Qantas’ best profit ($250 mil.) since the global financial crisis in 2011, even though the airlines and the aviation suffered from some challenges. Despite everything, it is undeniable that Qantas is regarded as the worlds leading long distance airline and one of the strongest brands in Australia.

The Actions and Agenda of the Hizbullah :: Politics Political Essays

The Actions and Agenda of the Hizbullah The Hizbullah are an extreme Islamic fundamentalist group. In fact, Hizbullah means 'Party of God." The Hizbullah came into existence in the social uprising of the late 1960's to the early 1970's by a Lebanese shia community. Then, following their charismatic leader Imam Musa Sadr, who mysteriously disappeared in Libya in 1978, the group developed until the Israeli invasion of 1982. This brought about Shiite radicalism, which is the Hizbullah's basis when it was created. Since then, the Hizbullah have been an influential part of Lebanon. The Hizbullah is a group of tactical genius. They have created an image as being of good intentions. They have helped to rebuild many communities in return for the people's backing. The agenda of the Hizbullah, which is known for its attacks on Israeli forces in occupied southern Lebanon, is now unclear. Israel withdrew from the "security zone" of southern Lebanon in May 2000. The only area of Lebanon where Israeli forces remained was Sheba'a farms. Many believed that because of the Hizbullah victory and the Israeli pullout, the Hizbullah would now focus on political and social agendas inside Lebanon. However Hizbullah has chosen to persist in its military strategy against Israel. Hizbullah's actions have the potential to trigger a full-scale, inter-state war. Some militant actions after the withdrawal have been: - the kidnapping of three Israeli soldiers from Mount Dov / Sheba'a farms. Hizbullah claimed that this advanced Lebanese interests: 'the liberation of disputed Sheba'a farms and the freeing of Lebanese detainees in Israel' and the Palestinian struggle. -the killing of an IDF solider in the Sheba'a area on November 26. Despite press reports of a possible Israel-Hizbullah swap of prisoners, Hizbullah continues to lay the groundwork for future military actions. For Israel, heavy retaliation against Hizbullah and its ally Syria, especially at a time of Israeli-Palestinian violence, risks opening Israel's northern settlements to Hizbullah fire and maybe even a full-scale military confrontation along the northern border. Aims for Hizbullah today: 1. Survival - leader, Nasrallah has said that Hizbullah is defined by its "Jihadic identity," a philosophy of continual military struggle. When Israel withdrew from southern Lebanon, recognized by the UN Secretary General as fulfilling the requirements of UNSC resolution 425, Nasrallah declared this inadequate. Hizbullah states that it will continue to fight to liberate Sheba'a. We will continue to fight to liberate Sheba'a." 2. Balance in Lebanon. Hizbullah wishes to seek a balance between continuing to fight against Israel and also to maintain popular support.

Domestic and Community Violence against Women in USA Essay

Domestic violence in the United States is said to be high whereby, it is reported that over 700,000 Americans are victimized by the domestic violence according to the 2000 National Crime Victimization Survey. (Nocav and Bourbonnais, 2002) Domestic violence in the United States is said to come up as a result a result of poverty, gender inequality and even socio-economic factors. In this case we find that, the physical violence is defined as an intentional use of an individuals physical force with an objective of causing injury, harm or death these injuries are usually caused by either using a weapon, hitting or even kicking another person, while sexual violence is known as the physical force used to involve an individual into sexual acts against his will. Psychological violence or commonly known as the emotional violence that include the humiliation of an individual, controlling what an individual can do, it may also be practiced by withholding the victims information this act is usually applied to make the victim embarrassed, isolated and denied the right to enjoy his personal rights. The other type of abuse is the economic violence where we find that an abuser takes a complete control over the victims’ economic materials and resources. (Lupton, 2002) These differences are both biologically and socially determined where the social, cultural, economic and political forces are said to have brought variation in the position of different group of people in different societies globally. According to various research studies conducted we find that these domestic violence are especially caused by; the psychological factors which involve that personality and the characteristics of the stated offender and this may also carry a form of social hypothesis that normally consider the factors that are created externally in the offender’s surroundings, this may include the family structure, stress or even social classifications. (Draper, 1989) In some communities we find that violence comes up as a result of an individual seeking power or control over other members of the society, here we find that the abuser creates a negative impact on the victims, whereby they end up attributed to low self- esteem. An example for this practice in the United States is where women are said to be disadvantaged where they are being isolated in the distribution of income and consumption within the community. Where the share of the national income shows that there is inequality between women and men throughout the world, here women are said to have a significantly lower share of national income than men. Therefore we find that men regard themselves to be given a higher priority they practice gender discrimination where more women and children are forced by men in their families to do most work to produce food for the families in which men are proved to be taking control over family resources and yet they do not participate in their production. Through gender analysis of roles done by many institutions it is said that men contribute less than three hours in a day of their time to activities that is geared towards food production compared to women who do the bulk of the work here we find that the rights of women are being violated. Conclusion The main roles of the civil rights movement is to fight the domestic violence in the American society, under this we find that, the civil rights activists say that there are many ways of handling the domestic violence in our communities whereby the government plays a role of ensuring that commitments to equal rights and opportunities are upheld and delivered, by setting an enabling environment for all members of the American society at the country level and in the global community through the formulation and implementation of conferences and international conformities. Promote an active culture that emphasizes the right to formation and support the developmental activists to demand information from all sectors including government, other Non-Governmental organisations in order to promote local accountability to the victimized members of the community. The government should create an enabling environment which will influence change in policies, laws and institutions at national and international levels. (Draper, 1989) The other method that can be applied in dealing with domestic violence is the safety plan which is usually a plan that directed to the victim where he asked to act quickly so that he may remove himself from the dangers of the violence. This plan involve a specific plan of how to get out of the place, here the victim is advised to carry himself with the basic needs that will be required to be used when out of the place. Although partnerships are strengthening around a based purpose there is still so much for the governments affected by the fight over power to close the gaps in understanding and increase co-operation between the governments, the states and the civil societies. This recommendation is seen to be adversarial instead of being collaborative leading to little sharing of experience and good practice by the prominent people in the American society. References Lupton, R and Power, A. (2002): Social Exclusion & Neighborhoods. In Understanding Social Exclusion† Hills J, Le Grand J. & Piachaud D. Edn pp. 118- 140: Oxford: Oxford University Press. Burgess, R and Draper P. 1989 the explanation of family violence, the role of biological, Behavioral and cultural selection. Ohlin L. and Tonry M. Edn. Family Violence pp. 59-116 Chicago: University of Chicago Press.

Black People Essay

Tar Baby Toni Morrison’s novel might for some be a novel of cultural awakening. One also might at their first reading and perhaps also by reading the different studies made on Tar Baby, restricted to an interpretation that sees Jadine, Morrison’s protagonist, as woman who has, consciously or unconsciously, lost her â€Å"ancient properties† (305) and internalized the values of a white culture. Jadine has totally disconnected herself from her racial identity and cultural heritage. This reading is supported by the fact that Jadine has got her education in Europe with the financial assistance of Valerian Street (her aunt’s and uncle’s employer). Paraphrasing Marylyn sanders Mobley – the characterization of the protagonist, Jadine, draws attention to a fundamental problem as one that Morrison wants to affirm the self-reliance and freedom of a black woman who makes choices for her own life on her own terms. She also seeks to point out the dangers that can happen to the totally self-reliant if there is no historical connection. While the conflict in Tar Baby is undoubtedly â€Å"between assimilation and cultural nationalism represented by the sealskin coat Ryk has given her and the pie table† (Rayson, 94), the limiting categories which Jadine is continually forced into do not come from the white characters but primarily from the black community in which she finds herself because she (Jadine) has embraced white stereotypes along with white culture. While Valerian is portrayed as the traditional master-figure in the novel, it is actually Son, Sydney and Ondine, and the folk past represented by the different women in different places that try to conquer and dominate Jadine, who retain and represent their culture in the very colour of their skin. On the other hand, one could argue that it is as a result of Jadine’s university education in Europe and her career that further draws her away from her culture and identity and therefore (paraphrasing Mobley in Toni Morrison critical perspectives past and present) contributes significantly to the emotional and spiritual uncertainty that plague her as well as the many different roles that are imposed upon her by her aunt and uncle as well as the ‘society’ that caused her to seek upward social mobility. Sydney and Ondine, Jadine’s uncle and aunt in the novel can be seen as representative of one of the tar pits for Jadine. They do not accept all black people equal in the community in which they live because they employ racial hierarchies. Ondine sees herself as the only woman in the house (209), while Sydney notes more than twice that he is a Philadelphia Negro, â€Å"the proudest people in the race† (61). They seem to have a clear vision of what they want for Jadine their niece. As the story progresses, though, it becomes clearer that it is not actually a question of what they want for Jadine but what they want of her or expect her to do. In addition to them wanting Jadine to provide them safety and credit for their race, Ondine admits by the end of the novel, â€Å"maybe I just wanted her to feel sorry for us [†¦ ] and that’s a lowdown wish if I ever had one† (282). Jadine understands that Sydney and Ondine â€Å"had gotten Valerian to pay her tuition while they sent her the rest† (49) and Ondine keeps reminding that she â€Å"would have stood on her feet all day all night to put Jadine through that school† (193). Ondine sees Jadine as her â€Å"crown† (282), and she and Sydney are continually â€Å"boasting† (49) about Jadine’s success to the point that Margaret calls Ondine â€Å"Mother Superior† (84). In return, they seem to want Jadine to offer them safety for the rest of their lives as Ondine claims that â€Å"Nothing can happen to us as long as she’s here† (102). They are not comfortable with the idea of Jadine marrying Ryk, who is â€Å"white but European which was not as bad as white and American† (48), but they are terrified of her running off with a â€Å"no-count Negro† (193) like Son. Although their views on racial hierarchies seem to alter from time to time, on the outside they seem to want what is best for Jadine. Jadine refute Ondine’s views of black womanhood when she tells her some of the things that are expected of her from society Jadine tells Ondine that: â€Å"I don’t want to learn how to be the kind of woman you’re talking about because I don’t want to be that kind of woman† (282). This, according to Rayson (1998), might be interpreted as Jadine’s â€Å"rejecting the roles of mother, daughter, and woman to stay the tar baby† (Rayson, 95), however it marks her becoming aware of what kind of woman she is by the end of the novel. Jadine‘s inclination toward upward social mobility leads to her separation from the Afro-American roots and the tar quality that Morrison advocates. This kind of flaw in Jadine effectively disqualifies her as a black woman capable of nurturing a family and by large the community. Jadine‘s perception of an ancestral relationship from which she is estranged occurs when she sees an African woman in a Parisian bakery. When she is celebrating her success as model evidenced in her appearance on the cover of Elle, Jadine becomes nervous or perhaps uncomfortable by the African woman in yellow attire. She triggers an identity crisis in Jadine at the moment when she should have felt more secure with her professional achievement assured by beauty and education. In his African woman, Jadine catches a glimpse of beauty, a womanliness, an innate elegance, a nurturer, an authenticity that she had never known before: ? That woman‘s woman – that mother/sister/she/; that unphotographable beauty? (p. 43). By calling the African woman ? that mother/sister/she,? J. Deswal (online source â€Å"Tar Baby- Shodhganga) claims that â€Å"Morrison presents a threefold definition of womanhood which can thrive within the confines of family and community only. The three eggs she balances effortlessly in her ? tar-black fingers? (p. 44) appear to Jadine as if the woman were boasting of her own easy acceptance of womanhood†. Wendy Harding and Jacky Martin in A World of Difference: An Inter-cultural Study of Toni Morrison explain the importance of the African woman‘s presence as such: â€Å"Whereas Jadine has just been rewarded for her conformity to Western ideals of feminity, the African woman suggests a more powerful version of black womanhood. Like some fertility goddess, she holds in her hand the secret of life. She is the mother of the world in whose black hands whiteness appears as something as easily crushed as cared for (71). When Jadine measures herself by the idea of black womanhood that she sees in the African woman the insecurities of her rootless condition surface in her mind. The women in yellow makes Jadine confront her female role and her sexuality†. Jadine sees ? something in her eyes so powerful? (p. 42) that she follows the woman out of the store. The writers also claim that â€Å"As a symbol of repudiation of Jadine‘s westernized lifestyle, the African woman ? looks right at Jadine? (p. 43) and spits on the pavement†. Jadine hates the woman for her spitting, but what she cannot do is escape feeling ? lonely in a way; lonely and inauthentic? as she tells the readers on page 45. When the sense of self is based on the denial of one‘s ethnic roots, one is certain to experience mental chaos and alienation. So, the woman‘s insult to Jadine had the powerful effect of challenging Jadine‘s choices: her white boyfriend, her girlfriends in New York, her parties, her picture on the cover of Elle and the way she lived her life. One can say that it is as a result of the African woman that Jadine desided to visit her aunt and uncle on the island. Jadine is confused and even questions her plans to marry Ryk, her white boyfriend: I wonder if the person he wants to marry is me or a black girl? And if it isn‘t me he wants, but any black girl who looks like me, talks and acts like me, what will happen when he finds out that I hate ear hoops, that I don‘t have to straighten my hair, that Mingus puts me to sleep, that sometimes I want to get out of my skin and be only the person inside – not American – not black – just me? (p. 45) It is through Son, however, that Morrison offers Jadine the ultimate opportunity to ‘redeem’ herself to her heritage, adapt it and revive her womanhood. Son picks up from where the African woman left off in a sense by making Jadine confront her inauthenticity. Jadine and Son enjoys their stay in New York because it is the place where Jadine feels at ease. She feels loved and safe: ? He ‘unorphaned’ her completely and gave her a brand-new childhood? (p. 231). In turn, Son is encouraged by her need and by his apparent ability to redefine Jadine culturally and emotionally. Son insists that he and Jadine goes to Eloe his hometown where Jadine will see how Son is rooted in family and cultural heritage. He attempts to rescue Jadine from her ignorance and disdain for her cultural heritage, trying in a sense to mould Jadine into the image of his black female ancestors. Son assumes that a relationship with Jadine will mean that they will have children together. He presses claims for family and community: ? He smiled at the vigour of his own heartbeat at the thought of her having his baby? (p. 220). Thus, he wants Jadine to love the nurturing aspects of home and fraternity. He is fed on dreams of his community women. The dreams of ? yellow houses with white doors? and ? fat black ladies in white dresses minding the pie table? (p. 119) are nourishment to Son. Sandra Pouchet Paquet (The ancestors as foundation in their eyes were watching god and tar baby) observes: ? In Son‘s dreams of Eloe, the African-American male ego is restored in a community of black man at the center of a black community. But however appreciative Son is of the beauty, the strength, and the toughness of black women; his vision is of male dominance; of the black women as handmaiden? (511). The image feminity that Son cherishes – of the black woman taking passive role as a nurturer of the hearth – is flagrantly opposite to Jadine‘s perception of the modern black woman. This terrifies Jadine and narrows the possibility of their forming a family. The modern, educated black woman seems to snivel at the aspects of traditional female- specific role as the nurturer of hearth and home. Decadent white values and life style thwart the black woman’s vital roles of building families and raising children. The modern black woman cannot be a complete human being, for she allows her education to keep her career separate from her nurturing role. The black woman is increasingly becoming able to define her own status and to be economically independent. She tries to seek equality in her relationship with men. Robert Staples gives an insight into the faltering dynamics of modern couples: ? What was once a viable institution because women were a subservient group has lost its value for some people in these days of women‘s liberation. The stability of marriage was contingent on the woman accepting her place in the home and not creating dissension by challenging the male‘s prerogatives? (125). The black woman‘s intrinsic quality of ? accepting her place in the home? is Morrison‘s tar quality. However, in advocating the tar quality Morrison does not admonish the educational and professional accomplishments of the black woman. In fact, the black woman is expected to achieve a balance between her roles in the domestic and professional fields. â€Å"It is the historical ability of black women to keep their families and careers together. In an era where both the black male and female seek to fulfill individual desires, relationships falter and, consequently, the prospects of the propagation of a family are not too bright. Jadine‘s tar quality is submerged by the white-like urge for freedom and self-actualization. As a result, she finds the conventions of black womanhood antithetical to her own value system†. At Eloe, Jadine is determined to resist rigid male-female role categorization. Jadine cannot ? understand (or accept) her being shunted off with Ellen and the children while the men grouped on the porch and after a greeting, ignored her? (p. 248). While at Eloe, Jadine is provided with yet another chance to attain certain qualities that is for black women. She is accustomed to living an upper-class white lifestyle so she finds the people of Eloe limited and backward. Their stifling little shacks are more foreign to her than the hotel-like splendor of Valerian‘s mansion. She stays in Aunt Rosa‘s house where she feels claustrophobically enclosed in a dark, windowless room. She feels ? she might as well have been in a cave, a grave, the dark womb of the earth, suffocating with the sound of plant life moving, but deprived of its sight? (p. 254). It is in this very room where Jadine and Son were having sex that she had a second awakening vision, which is more frightening than the one she had in Paris about the African Woman. Here, Older, black, fruitful and nurturing women – her own dead mother, her Aunt Ondine, Son‘s dead wife, the African woman in yellow and other black women of her past – become a threatening part of Jadine‘s dreams: I have breasts too,‘ she said or thought or willed, I have breasts too. ‘ But they didn‘t believe her. They just held their own higher and pushed their own farther out and looked at her,? (p. 261) and ? the night women were not merely against her†¦ not merely looking superior over their sagging breasts and folded stomachs, they seemed somehow in agreement with each other about her, and were all determined to punish her for having neglected her cultural heritage. They wanted to bind the person she had become and choke it with their breasts. The night women? accuse Jadine for trading the ? ancient properties? (p. 308) of being a daughter, mother, and a woman for her upward mobility and self-enhancement. All these women are punishing Jadine for her refusal to define herself in relation to family, historical tradition and culture. As they ‘brandish’ their breasts before her eyes, they mock and insult her with their feminity. Jadine finds these women backward and sees no self-fulfilling value in the roles that they serve. However, she is constantly haunted by dreams of the black female image that she seems to have lost throughout life. Ondine express shame and disappointment over her lack of concern for her family, the African woman, at the Parisian bakery, spits at her in disgust and the night women, in the vision at Eloe taunt her with their nurturing breasts. Having refuted her own black culture and heritage, Jadine face the consequence of a divided consciousness and a mental death. Her decision to end the love affair with Son— ? I can‘t let you hurt me again? (p. 274) is an evidence of her shunning womanhood and losing her Afro- American roots as she chooses Ryk her white boyfriend over Son who refused to become the person or image that Jadine wants him to be . Jadine is compelled to make her choice and she decides that it is in Paris, away from Son, where there are prospects of financial success and personal independence. She doesn‘t want what Son and Eloe have to offer: To settle for wifely competence when she could be a beauty queen or to settle for fertility rather than originality and nurturing instead of building? (p. 271). Jadine makes it clear to the reader that she is self-sufficient and independent of men, family and community.